RSPL Group Ltd Visiting Mangalmay Group of Institutions, Greater Noida For Virtual Campus Placement Drive
27 May 2022
Eligibility : MBA, BBA, BBA(P), BCA & B.COM (ONLY MALE CANDIDATES)
Batch: 2022 Pass out
Designation - BTL Executive
About :
RSPL Group is a Fast Moving Consumer Goods (FMCG) diversified conglomerate committed to value for money propositions & credited with several innovations over the last 3 decades. The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity. Efficient capital structure, cutting edge technology, operational discipline, and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers. We have a strong presence in fabric care, personal care, and home care products for over 31 years of existence. In the laundry market, Ghari detergent (RSPL brand) is the largest brand with approx. 20% market share. The driving force at RSPL Group is to understand profound changes in product technology and consumer needs to make our brands the way consumer desires them to be. We believe that the only constant in the history of mankind is evolution and so it is our endeavor to give superior brand experience and the most superior value for consumer's money. Our undeterred pursuit for evolution has led the company to progress on the path of value during our growth.
JOB PURPOSE:
To ensure achievement of company’s sales goal by displaying the benefits of the product to targeted audience.
BTL Team will participate in execution of brand promotion activity in order to spread brand awareness by displaying the product quality to the targeted audience.
KRA(S) AND KPI(S)
1. New Product Launch : As per the planning, BTL activity will be performed for brand promotion where new product quality would be displayed to targeted audience which will in turn establish trust on the brand.
2. Brand Communication Development and Releases : Consumer Engagement House To House, Mela / Haat Bazaar, Retail Seeding, Merchandising, In Shop, Canopy, Brand Activation, Mall Activation activity
CTC - 2.64 LPA+ TA/DA+ Other benefits
Location - Delhi NCR
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